Niche Marketing Advisor - A Great Job For Somebody With Marketing And Publicity Skill

With my background in marketing and promotion, I can go fundamentally anyplace I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla merchandising - you name it, I have done it. The only thing that has constantly held me back is that I am not a team player. I am extremely independent and driven, but I do not tend to use my skills for leading. You see, I'd rather not have to work with other people. I know what a project needs intuitively, and I can usually get it done best sans outside help.

With some of the businesses that I worked at, this held me back. Working as a marketing advisor, however, it has become an asset. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing consultant is a kind of specialist. You are supposed to come into the business, listen to their issues, and formulate a merchandising method custom tailored to their needs. People don't want to see you hem and haw continually, waiting for feedback from diverse committees - they wish to see you think up a decisive action plan. Then, it is up to the business to implement it or to try their own method. Either way, by that point your job is done.

Of course, there are many niche marketing guide organizations that work in a more structured way than I do. Many of these consulting companies have greater brand recognition, and so can lure in some big accounts that don't notice me. Nevertheless, I do quite well as a freelance merchandising guide. You see, when you are working with a business advisor, it isn't the company that they come from that is important, but the advisor him or herself. Every once in a while the very fact that I'm able to run the business by myself without the support of a marketing firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That is exactly who I am.

Of course, merchandising consultants differ considerably in their approaches. Some of them are very careful, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Although I tend towards the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore information that you can use, but it is also imperative to trust your own instincts.

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